M4 Brand Story

One of the fondest memories of my childhood was the excitement I felt before playing hockey. It would start when I gathered my gear at home and build in the car. By the time we got to the pond, I would rush to put on my skates – so much so, I often had to re-tie them after a few minutes. I was a better skater than a hockey player, but it didn’t matter. I couldn’t wait to get on the ice and loved to play. I consider myself fortunate to be able to experience the same exhilaration about sports as an adult. I’d like to think I prepare a little more maturely than I did as a kid, but I still get a rush as I approach a court, field, tee, or track. Being active and enjoying healthy competition in a variety of sports keeps me sane, balanced, and happy. For me, the excitement still starts while dressing for action. I care about what I wear. It needs to be comfortable, fit well, and stand up in the heat of battle. If the clothes reflect today’s campaign, all the better. It fires me up. It is a great reflection of my enthusiasm for the game. We have launched M4 for the impassioned athlete in you. We want to encourage, excite, and motivate you to be active and compete. This isn’t about a collective “us”; it’s about your individual experience. We want to give you excellent products that look and fit great –soon, you’ll even be able to personalize them. We want you to know and feel good about what they are made of and who has made them. Anyone can make a tee shirt. We want to give you the wear gear that gets you excited about your next active adventure. What are you made for today?

Dirk